Seven Ways to Make Your Website More Polished


It’s the little details that take a website from adequate to polished and professional. I’m totally guilty of missing things in the excitement of a website being almost done! When my finger itches to hit publish, I make sure to double-check these things.

1. Links

It seems like a no brainer, but double-check those links! Every single one. The links in the body of your text, in your footer, in your call to action buttons. In Squarespace, every time you change the name of a page the URL updates. So if you renamed any pages over the course of the design period, there are likely a few broken links.

2. Favicon

A favicon is the little picture that appears in a browser’s address bar or next to the title of a page when you have several tabs open. A missing favicon is one of the first things I notice on a website. It always bums me out to see that little black cube instead of a delightfully tiny image! Squarespace makes it super easy to upload a favicon, and you don’t even need an Adobe product to make your own. Canva is a great free resource for all sorts of graphics, including making your own favicon.

3. Small Text

It’s easy to forget to style the font used in small areas on a website -- photo descriptions, footer links, blog meta descriptions. The font in these areas isn't something someone can point to and say yes, that's what is making this website work. But it is one piece of making your entire website more cohesive.

4. Alt Text

Every image on your website needs Alternative Text (Alt Text). Alt Text describes what the image is showing for people who use screen readers. It’s also a great way to improve your Search Engine Optimization (SEO). Search engines can’t see images, so they read their text instead! If you’re uploading a photo with the Image Block, you can update what the photo is called right in Squarespace. If you’re uploading banners or gallery images, you’ll need to re-title your image in advance.

5. Form Email

This is a big one if you created a website for a client through your own Squarespace account. If that’s the case, be sure to update the email address associated with any forms you created for the site. Squarespace forms will default to the email address of the account used to create the site. You can easily update this through the Form Block.

6. Form Button

In Squarespace, styling the submit button associated with a form is separate from the other buttons on the website. Make sure your form button is inline with the rest of your site styling. You can change the color and font of your form button in Site Styles and you can change your button alignment in the Form Block.

7. Triple-Check Your Website

Last, but certainly not least, double- and then triple-check your website on every browser, electronic device, and computer you have access to. Web colors, fonts, and alignment can appear differently on different devices. I think the best way to start is to check your site on the computer you typically work on and also on your phone. If you have access to different types of computers, check on a PC and a Mac.